uroda — A Design Company

A Design Company

uroda

品牌策略/Brand Strategy
品牌识别/Brand Identity
包装系统/Packaging
品牌广告语/Slogan
创意文案/Copywriting

URODA is a body oil brand from Poland, unlike other beauty brands, URODA uses natural and traditional techniques with the brand's exclusive scent design to produce each product line with its URODA philosophy. The brand's two product lines are inspired by the Polish proverb: Co z oczu, to z serca, which in English, translates as: Out of sight, out of mind. This has become the heart of the URODA brand. The Out-Of-Sight product line is dedicated to recreating those unseen scents in our life, those special things that are unique to each individual, such as the soul of a lover, and the hormones of a love fling in summertime. Another collection of the brand, OUT-OF-MIND, is dedicated to evoking the smallest moments of beautiful things that can be found everywhere in our lives, the smallest and most striking moments of life, using the most natural ingredients and fragrances to awaken our memories of these OUT-OF-MIND sensational feelings.

Let hidden beauty out of the uroda drops

URODA是一个来自波兰的精油品牌，与其他美妆品牌不同的是，URODA采用全天然的原材料加上波兰传统的萃取技术，配合品牌独有的香氛设计，以其URODA的理念来设计其每一个产品。

URODA在波兰语中的意思就为“美丽本身”，而该品牌的两个产品系列的灵感都来自一句波兰的谚语。Co z oczu, to z serca，在中文中翻译为：视却不见其踪（OUT-OF-SIGHT），听而不闻其声（OUT-OF-MIND）。这句话亦成为URODA品牌对美丽本身的理解和诠释。

那些真正的美是无形的，全又弥漫在看似无形的空间里，占据着每个遇见美的人的心头。

OUT-OF-SIGHT（视却不见其踪）产品系列致力于重现我们生活中那些看不见的气味，那些对每个人来说都是独一无二的特殊存在，例如爱人的灵魂，以及夏日爱恋时的空气中带着潮湿热气的荷尔蒙。

URODA品牌的另一个系列OUT-OF-MIND（听而不闻其声），则致力于唤起我们对生活中随处可见的美好事物的原始热情，让我们重新感受到生活中最细微、却又最耀眼的那些瞬间，用最天然的香氛唤醒我们对这些视却不见其踪，听而不闻其声的感官记忆。

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