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行行

品牌策略/Brand Strategy
品牌识别/Brand Identity
包装系统/Packaging
创意文案/Copywriting

This is a brand dedicated to breaking down the boundaries between pet and human apparel, where both ours and theirs will be made from the same fabrics, using the same standards. Because the very frame of the word pet is a contextual limitation. Every little animal is a member of our life. While they accompany us, they are also marching on the road of life together with us. When we buy clothes for every little animal, it is the same as when we buy clothes for any of our human companions. The safety of the fabrics, the care with which they are made, and the comfort with which they are worn should be a default brand standard.

Together we go and take a walk, together we go and live a better life.
这是一家致力于打破宠物服饰与人类服饰边界感受的品牌,在这里,我们和它们的都将产自同一种面料,使用同样的标准。因为宠物这个词语的框架本身便是一种语境限制。每一只小动物,不过都是我们生活中的一份子。它们在陪伴我们的同时,也是在和我们共同行进在生活的道路上。而为每一只小动物购买服饰的时候,就如同为我们身边任何一个人类伙伴购买服饰时是一样的。面料的安全,制作的用心,以及穿着的舒适,都应是一种默认的品牌标准。

我们都在生活中行走,日复一日,直至我们彼此相遇。从此每天行走的道路中我便不再孤单,我们之间的纽带无形之间以有行的事物得以呈现,是那一根牵引绳,是家门口的一小方草地,也是我们日复一日就这样彼此走下去中的每一个记得住或记不住的时刻。行行重行行,我们不过都是共同行走在生活道路上的一家人呀。

一起行行,一起更好的生活。


 














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