Hooroo — A Design Company

A Design Company

HOOROO

品牌策略/Brand Strategy
品牌识别/Brand Identity
品牌名称/Naming
品牌广告语/Slogan
包装系统/Packaging
品牌网站/Website
社交媒体策略/Social Media Strategy

Hooroo is an Australian slang word which menas “see you next time”. We use the letter “O” from this word in the logotype as an visual interpretation of an iconic scissor that could be perfectly adapted by our client, Hooroo Barber Shop. The meaning of the brand’s name represents what the brand stands for: quality services that transform every customers into old friends.

We have used two bold blues in this project and have used a beautiful light turquoise blue, which has not been used extensively in the barber shop industry, to bring a new look and vibe to the hooroo brand. A sophisticated, decent, yet fun service experience was the inspiration for the visual identity system. We chose the Australian slang expression HOOROO to be the brand name for our client, and to emphasise this unique contemporary attitude to life that our client wish to deliver. Refined, but not overly polished. Decent, but not rigid. Fun, but not too frivolous.

This is the project's unique take on the traditional barber industry.

Hooroo的品牌名来自其所在地-澳大利亚的一句俚语，意思是 "下次见"。我们把这个词中重复出现的的双字母 "O "用在标识中，作为该品牌所在行业中标志性剪刀的视觉诠释。而这一品牌名称的含义也同样代表了品牌所主导的核心价值观：舒适的体验，将每一位顾客变成老朋友，我们下次见。

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