Clients
LETS Clothing
Service
Brand Identity(Mind Identity/Visual Identity) including the design of its logo, brand’s colour palette, brand’s collaterals, shipping experience and packaging design and more.
Date
2022
中文访问︎
LETS Clothing
Service
Brand Identity(Mind Identity/Visual Identity) including the design of its logo, brand’s colour palette, brand’s collaterals, shipping experience and packaging design and more.
Date
2022
中文访问︎
Please, please, please, let's do lets. Gender-neutral, childlike, yet slightly retro. These three keywords define the brand ethos of LETS We drew inspirations from the typical New Yorker magazine illustrations of the 80s to create the first impression of lets. Like a young crowd walking down the streets filled with the onslaught of the new generation's voices, and when they saw the eye-catching New Yorker magazine covers at the newsstand on the side of the road. The winds blows through their shirts. LETS brings a breeze from the era to the contemporary clothing festival. With lines that look spontaneous but are in fact thoughtful, and clothes that look simple but are in fact full of details, LETS embraces the aesthetic possibilities of all genders with a refined childishness, crafted to suit every young person walking down the streets.
PLEASE, PLEASE, PLEASE, LET’S DO LETS!
PLEASE, PLEASE, PLEASE, LET’S DO LETS!
LETS
LOGOTYPE
LETS
BUSINESS CARD
LETS
PRODUCTS
With lines that look spontaneous but are in fact thoughtful, and clothes that look simple but are in fact full of details, LETS embraces the aesthetic possibilities of all genders with a refined childishness, crafted to suit every young person walking down the streets.
LETS
TAG
LETS
MAILING PACKAGING
LETS
ENVELOPE & CARDS
LETS
RECEIPTS
