lets — A Design Company

A Design Company

LETS

品牌策略/Brand Strategy
品牌识别/Brand Identity
品牌包装/Packaging
品牌广告语/Brand Slogan
创意文案/Copywriting

We drew inspirations from the typical New Yorker magazine illustrations of the 80s to create the first impression of LETS. Like a young crowd walking down the streets filled with the onslaught of the new generation's voices, and when they saw the eye-catching New Yorker magazine covers at the newsstand on the side of the road. The winds blows through their shirts. LETS brings a breeze from the era to the contemporary clothing festival.

Please, please, please, let's do lets.
Gender neutral, childlike, yet slightly retro.
These three key words define the brand ethos of lets.

我们从80年代典型的《纽约客》杂志插图中汲取灵感，为LETS Clothing创造了其视觉的第一印象。就像上世纪年轻的人群走在充满各种新鲜事物所带来冲击感的街道上，当他们在路边的报摊上看到醒目的《纽约客》杂志封面。风吹过他们的衬衣。这一时刻就是LETS所追求的那些微妙的时髦瞬间。

这一幕也正好诠释出了LETS的品牌图形标识设计…

而我们便从这一幕中的视觉感受衍生出了属于Lets Clothing的全线品牌形象。大胆的绿色和粉色的对撞从视觉系统上点题般的向市场呈现Lets Clothing独有的那份微妙的对时髦的看法：时髦的人们大多可爱…

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